Five Favorites

Readers choose some of our best articles from 2008.

Happy holidays from all of us here at BrainPosse. To celebrate the season, here are five of our best marketing articles from this past year, according to readership.

Since we published it at the end of LAST year, it's been a top 10 read each month.

Research on how our minds work was so compelling that we decided to redesign our website.

Today's hot market is old people. Because that's where the money is.

In The Prince, Machiavelli said it was better to be feared than loved. In advertising, profitability is a better outcome than affection.

Our favorite marketing metric. And one that prompts lots of discussion.