Missing link.
Too often, training is where the chain of communications separates.
Imagine this as a nightmare: You wake up in a cold sweat because you realize that the sales of your high-ticket luxury product rely not on your carefully integrated marketing and sales strategy, but on a 22-year-old who last week was wondering if he really HAD to work to get by.
That’s certainly a nightmare-quality scenario. And it’s also remarkably common. Especially at retail, the ultimate control of the sale is in the hands of the salesperson standing in front of the customer. And too often, the salesperson is working with minimal training.
In fact, training is often a missing link in an otherwise effective marketing communications plan. We get to do a lot of training programs for clients, and it's one of our favorite parts of the job, because we've seen what happens when effective training is part of the communications mix.
We've also seen what happens when it isn't. Read more at http://www.brainposse.com/.
Too often, training is where the chain of communications separates.
Imagine this as a nightmare: You wake up in a cold sweat because you realize that the sales of your high-ticket luxury product rely not on your carefully integrated marketing and sales strategy, but on a 22-year-old who last week was wondering if he really HAD to work to get by.That’s certainly a nightmare-quality scenario. And it’s also remarkably common. Especially at retail, the ultimate control of the sale is in the hands of the salesperson standing in front of the customer. And too often, the salesperson is working with minimal training.
In fact, training is often a missing link in an otherwise effective marketing communications plan. We get to do a lot of training programs for clients, and it's one of our favorite parts of the job, because we've seen what happens when effective training is part of the communications mix.
We've also seen what happens when it isn't. Read more at http://www.brainposse.com/.
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